SCA Launches New Sustainability Targets

SCA, Stockholm, Sweden, reports that it recently conducted a survey showing that sustainability activities play an important role in relationships with customers. As many as 41% of respondents said they had participated in contract negotiations in which sustainability was the deciding factor for the outcome.

The company says that measurability and access to relevant key performance indicators are crucial factors in ensuring successful sustainability programs. Systematic preparatory work, it notes, has resulted in a number of specific new targets for SCA:

Triple the production of biofuels from SCA's forests by 2020
Increase wind power production on SCA forest land to 5 TWh by 2020
Set aside at least 5% of SCA's productive forestland from forestry in the ecological landscape plans and a further 5% for nature conservation purposes
Decrease the accident frequency rate by 25% between 2011 and 2016
Make SCA's hygiene knowledge base available to customers and consumers and ensure access to affordable, sustainable hygiene solutions
Deliver better, safe, and environmentally sound solutions to customers through sustainable innovation

"The middle class is expected to grow by three billion consumers in the next 20 years, primarily in emerging markets. This represents a major opportunity for us to improve hygiene and health standards for millions of people at the same time as ensuring our commercial success," said Kersti Strandqvist, SVP of Corporate Sustainability.

"Innovation and sustainability are strongly intertwined, and sustainable innovations are essential if we are to surpass customer and consumer expectations. For us to further emphasize the importance of this area, we are today proud to announce that we have decided to join the World Business Council for Sustainable Development, where global corporations go from words to action on sustainability matters," Strandqvist added.

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