NewPage Introduces Lighter Weight Label Paper

NewPage Corp., Miamisburg, Ohio, USA, has introduced 40 lb. (65 gsm) EcoPoint™, a new wet strength label paper offering environmental and performance advantages for the bottled water, juice, and soft drink industries. EcoPoint 40 lb. provides a notable source reduction advantage to beverage producers, with up to a 7% reduction in label paper usage compared with traditional 43 lb. (70 gsm) bottle label papers, and is designed for optimal performance in continuous roll fed labeling operations as well as cut-and-stack labeling machines.

As a new lighter weight label paper, EcoPoint 40 lb allows label printers to supply more labels per shipment to beverage bottling operations, effectively reducing both shipment frequency and storage of finished goods. Bottling line productivity also increases as more labels can be stocked in labeling equipment, resulting in longer continuous bottling runs with fewer changeovers.

EcoPoint 40 lb. joins the broader range of label papers from NewPage for beverage markets that includes DuraPoint™, ProPoint™ and LithoPoint™ product brands. In addition, NewPage manufactures specialty papers used in flexible packaging, technical, and pressure-sensitive labeling applications.

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