With this acquisition, Sofidel, Europe's second biggest paper tissue producer, now has access both to a new continent and the particularly challenging U.S. market. The decision is consistent with its policy aiming at international growth and innovation, a strategy that began at the end of the 1990s.
"This is an important step in the group's international growth strategy," said Sofidel CEO Luigi Lazzareschi. "It raises the group's overall production capacity to more than 1,000,000 metric tpy and marks its entry into the U.S. market."
"Cellynne is a great company. We have full confidence in the expertise and professionalism of its staff and in the efficiency of the factories acquired, Lazzareschi added. "This is a strategic investment that we hope will further strengthen our competitiveness and growth, by entering such a market that is full of opportunities."
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