SCA, Philadelphia, Pa., USA, this week announced that its Tork napkin brand has launched a new program in support of its sponsorship of Share Our Strength's No Kid Hungry® campaign to end childhood hunger in America. Tork, which makes the Xpressnap® line of napkins and dispensers for the Foodservice Industry, will donate $1 to the No Kid Hungry campaign for each Xpressnap Signature Tabletop dispenser sold starting this month, to kick off Share Our Strength's Dine Out for No Kid Hungry fundraising program. SCA has donated $150,000 to date to the No Kid Hungry campaign.
To celebrate its sponsorship, Tork will offer this promotion through the end of 2012. Additionally, Tork will supply custom AD-a-Glance advertisements for Xpressnap dispenser systems to restaurants to help promote the cause. The AD-a-Glance inserts highlight the issue of childhood hunger in America and include a QR code to encourage consumers to donate right from their table.
In America, one in five children – more than 16 million – struggle with hunger, SCA notes. The problem of childhood hunger is not due to a lack of food; rather, the problem is getting the food to where the hungry mouths are—in schools, struggling neighborhoods, parks, and community centers, among other places, it adds.
"SCA's Tork brand is behind the No Kid Hungry campaign because we believe in its goal and its strategy for accomplishing that goal," said Suzanne Cohen, foodservice marketing director for SCA Professional Hygiene. "Many of our customers in the restaurant industry also support No Kid Hungry and have raised millions of dollars to get food where it is needed most. We are proud to be a part of this ambitious yet realistic program to connect America's kids to the healthy food they need, every day."
Dine Out for No Kid Hunger runs from September 16 – 22, with many restaurants promoting the campaign all month, and encourages people to visit the thousands of participating restaurants. In 2011, funds raised through the program were invested in 18 No Kid Hunger state and city partnerships, and community organizations in all 50 states to help connect more at-risk kids to programs like school breakfast and summer meals. The No Kid Hungry campaign focuses on public nutrition programs that effectively keep children and their families from going hungry, yet require additional support to reach everyone who is eligible for them.
"Share Our Strength relies on its partners to help generate needed funds and awareness, and SCA's commitment to the No Kid Hungry campaign takes this partnership to the next level," said Debbie Shore, co-founder of Share Our Strength. "Tork dispensers are found in restaurants and food courts across the country, and the innovative AD-a-Glance displays will bring high visibility to No Kid Hungry. We know that this program is good for business and the community, and SCA will help us share that message with so many people – from the businesses that proudly use Tork dispensers to the countless consumers that see them in restaurants."
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