UPM Produces First Newsprint to Carry EU Ecolabel

UPM, Helsinki, Finland, has positioned itself as a frontrunner in the sustainable transformation of the paper industry by obtaining the first EU Ecolabel for newsprint. UPM News and UPM EcoBasic have obtained the EU Ecolabel after fulfilling strict criteria that include requirements related to energy and chemical use, forest sustainability (origin of wood), and production-related emissions to water and air.

UPM News and UPM EcoBasic are the first newsprints in Europe to receive the EU Ecolabel since the criteria were approved in July 2012. They are produced with at least 70% recovered fibers with the balance of fibers from PEFC or FSC certified sources. The EU Ecolabel for newsprint further certifies that the energy use, chemicals used, as well as emissions and waste management comply with strict benchmark standards.

"UPM aspires to deliver products that have minimal environmental impact. The EU Ecolabels help our customers to choose the most environmentally responsible products available on the market. The label also shows that UPM is committed to its European customers," said Wolfgang Bucher, VP of Newspaper Publishers, UPM Paper.

UPM's EU Ecolabel newsprint paper is produced in seven different paper mills: Kaipola (Finland); Ettringen, Schongau, and Schwedt (Germany); Steyrermühl (Austria); Shotton (UK); and Chapelle (France).

TAPPI
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