According to NewPage, Ideal attributes include a 92 brightness, brilliant blue-white shade, excellent ink holdout, and optimal opacity. Ideal meets the exacting needs of any print application while remaining within a tight budget. It is recommended for end use such as annual reports, brochures, catalogs, coupons, direct mail, financial documents, newsletters, and manuals. It is designed to perform in heatset web, coldset web, and sheetfed printing applications.
Morrow added that "Ideal is known for its top tier properties that meet rigorous printing and finishing demands. Its smooth, even surface yields a high-quality look and feel for a printed piece, and its consistency and reliability allows printers and converters to feel confident in their ability to maximize operational efficiencies."
Samples are available by calling the NewPage sample department at 800-638-3313.
TAPPI
http://www.tappi.org/