SCA, Stockholm, Sweden, has appointed Boo Ehlin VP of media relations. Ehlin will be responsible for group media contacts and will report to Joséphine Edwall-Björklund, SVP of corporate communications. His appointment becomes effective March 1.
Ehlin has longstanding journalistic experience and many years of experience in working with media. Among other things, he has been head of press at the Swedish banks SEB and Nordea as well as acting head of press for the energy company Vattenfall. He has also worked as communications director for Swedish Bankers Association.
"The recruitment of Boo Ehlin is important in our process of strengthening the SCA-brand and enhancing the image of SCA as a leading global hygiene and forest products company," said Edwall-Björklund.
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