"We tried this for the first time in 2012 and the appreciation and enthusiasm we got from the participating designers was overwhelming. So we'll do it again", says Staffan Sjöberg, public relations manager at Iggesund Paperboard.
Participants will visit the Swedish forests to discover more about how they function and are managed, and they will see how paperboard is made. They also will find out how they can use paperboard to raise their creativity to new heights while also making the right choices from a sustainability standpoint.
The Iggesund Design Experience will discuss sustainable design and material selection and will question experts in such fields as forest management, water pollution/purification, and food safety in packaging. Participants will return home with new insights into how to make their designs stand out from the crowd not only graphically but also from a sustainability point of view, Iggesund explains.
"We usually receive significantly more applications to our events than we can accommodate. To ensure a wide range of participants, we must therefore create a shortlist based on such factors as design speciality and geographic location," Sjöberg notes.
Iggesund Paperboard will be the host for four days filled with experiences of nature, insights into product knowledge, and discussions about sustainability, together with fellow designers from around the world. The event itself will be completely free of charge but participants will need to pay their own travel expenses to and from Stockholm, Sweden.
"The designers will invest their time—and in return we will give them some unforgettable days in the heart of Sweden," Sjöberg says.
This new activity was inspired by the huge response Iggesund received from the design world for its Black Box Project, which gave well-known designers free rein to create unique solutions using Invercote as a starting material.
More information and a registration form for the Iggesund Design Experience are available online at
In the photo, a group of international designers visits a nursery where a major part of Iggesund's more than 30 million annual seedlings are being grown.
TAPPI
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