Joining an ambitious campaign to encourage reading, Domtar Corp., Montreal, Que., Canada, this week announced it will sponsor World Book Night U.S. The effort will distribute 500,000 free books at thousands of locations across the U.S. on April 23.
World Book Night will rely on 25,000 volunteer book lovers, including Domtar staff at two dozen facilities. They will personally hand out specially printed copies of a wide range of books to people who either don't read frequently or don't have the means or access to printed books.
Domtar's PAPERbecause campaign will also help spread the word about World Book Night by advertising in media such as The New York Times, Forbes, Fortune, Bloomberg BusinessWeek, Smithsonian, and The Week, and Time. Domtar's commitment comes as part of its award-winning PAPERbecause campaign that showcases paper's sustainability and enduring value in a digital age.
"World Book Night is a reminder that paper is personal, purposeful, and sustainable, and we're proud to support it" said Paige Goff , Domtar's VP of Sustainable Business and Brand Management. "Domtar believes in the power and joy of the simple act of reading a printed book, and this is a great way for us to give back to readers around the country."
World Book Night U.S. Executived Director Carl Lennertz added that "we chose a variety of books about different subjects so that everyone can find something appealing, no matter where they live, what their age, what their backgrounds are, or what interests them the most. We're thrilled that Domtar will be working with us and helping get people connected with books they will love to read."
TAPPI
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