Additionally, special to the partnership is the patriotism the program offers. "What we're really excited about is that the sales of this product will benefit the MWR (Morale, Welfare, and Recreation) program for all soldiers, veterans, and their families. It's good to give back to a worthy program," CMO Philip Shaoul exclaimed. "The brand fits perfectly with the durable and lasting qualities of our products and also stands for the 'there when you need it to be' quality found both in our products and in our troops."
TAPPI
http://www.tappi.org/