Georgia-Pacific, Atlanta, Ga., USA, this week introduced the newest member of its Angel Soft® family—Angel Soft Facial Tissue. The product launch features an integrated marketing campaign starring the Angel Soft Angels in digital advertising, social media channels, and in-store signage. The campaign will feature a coupon in national newspapers at the end of July and a coupon available on the Angel Soft Facebook page in August.
"More than 39 million households rely on Angel Soft to provide them with a bath tissue that offers both softness and strength at a great value, and we are pleased to now offer them those same benefits in a facial tissue," said Patrick Davis, VP of new category development at G-P.
The new product offers two varieties, lotion and non-lotion, in many packaging designs. Both lotion and non-lotion varieties are available in single boxes and multi-packs. Five special-edition packages featuring designs for Back to School are also offered, as the quality and value of Angel Soft Facial Tissue make it a great fit for the classroom.
More information about Angel Soft Facial Tissue is available online.
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