"Rather than having to buy pulp from overseas, we built this plant to have our own supply," Chairman Mark Cropper said. "We can be more stable in our cost base."
The technology to separate plastic coating from paper fiber may stop 40% of 2.5 billion paper cups from going to landfills or being burned each year in the U.K., the company said. The system may lead to opportunities in parts of the U.S. where packaging products must have a proportion of recycled inputs.
"It's really important for our luxury business that we now have this technology in place," Cropper said. "We can meet the recycling-content need with no decline in quality."
James Cropper exports to more than 50 countries and papermaking accounts for about 70% of its revenue.
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