NewPage Corp., Miamisburg, Ohio, USA, this week announced the release of Ed #15: Interactive Print, the newest brochure in its popular "Ed" series that has been delivering educational tips and advice on printing techniques, new technologies, and sustainability topics relevant to customers and other stakeholders for more than a decade.

"Ed #15 showcases paper as the original interactive communication medium," says Steven DeVoe, VP, marketing for NewPage. "Paper keeps getting better, finding new ways to connect, not just to a particular audience, but also to other media. With new browser technologies, print has become a uniquely effective gateway to video, websites, e-catalogs, and other information through smart devices. Printed communication is more vital than ever. It's vibrant and highly effective—reaching millions and selling billions."

Julie Davis, senior marketing communications manager for NewPage, adds that "paper has a unique ability to get the reader to participate. You open it, touch it, fold it, pull it, even smell it—and it creates something real, something dimensional and, even more important, something memorable. In Ed #15, customers can see Ed come to life for the first time on the cover of the brochure through Layar® technology, an augmented reality platform that displays videos on your smartphone without ever leaving the printed piece."

DeVoe notes that "print is always coming up with new ways—including Quick Response (QR) codes, Short Message Service (SMS) technology, video-inprint, and browser apps like Layar—to team up with digital media to convert readers into active shoppers and buyers. In Ed #15, you'll learn about the ever-expanding ways paper is interacting with readers and other media to get the word out."

More information about Ed #15 is available online.

NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, and Wisconsin, with a total annual production capacity of some 3.5 million tons of paper. The company's portfolio includes coated, supercalendered, and specialty papers.