Follow the Frog Week is a campaign that encourages shoppers to help create a healthier planet by choosing products that feature the Rainforest Alliance Certified™ green frog seal. This trustmark, found on coffee, tea, chocolate, fruit, furniture, and paper, is recognized by consumers globally as a symbol of sustainability. Products featuring the seal come from farms and forests that meet a rigorous set of criteria that protect wildlife, soils, and waterways and the well-being of workers, families, and communities.
"We strive to be the preferred supplier of environmentally responsible paper to our customers, while leaving the smallest environmental footprint and helping them reduce theirs," notes Paige Goff, VP of sustainability and business communications. "This is why it's a natural fit for us to participate in this campaign to promote Rainforest Alliance Certified products."
Domtar has worked together with the Rainforest Alliance for many years on responsible paper production and fiber sourcing. In 2005, Domtar and the Rainforest Alliance signed a collaborative agreement when the EarthChoice® product line was launched, later renewing the agreement in 2009, and again in 2012.
More information on Follow the Frog Week is available online.
TAPPI
http://www.tappi.org/