PMP Group, Poland, has launched a new promotional campaign focused on the "three forces of nature"—earth, wind, and fire. The company notes that these three forces of nature have always been associated with power, strength, and vitality. Their metaphorical properties, it adds, have become an inspiration for PMP Group to start a new campaign that symbolizes the benefits of the company's three major technological lines in the pulp and paper business.
PMP's three-forces campaign is described as follows:
Earth–Intelli-Technology®. Platform concept for papermakers, characterized by low media consumption (ECO) and high runnability ("as we always pass the traffic lights when we see a green light")—thus the green color and the connection to Mother Nature. PMP's Intelli-Technology line reflects all benefits that are associated with one of the most powerful forces of nature—earth.
Wind–Intelli-Tissue®. Platform concept for tissue makers. Technology that produces premium tissue (light and bulky) and is characterized by cleanliness of equipment (hygienic, safe, for health)—thus the white color and wind to underline main features of the final product. The PMP Intelli Tissue line is as powerful and delicate as the wind itself, the company says.
Fire – Phoenix Concept™. The line that offers rebuilds on three levels: Basic (classic type, e.g., exchanging the old section for a new one); Advanced (logistically sophisticated, including PM/TM relocation and a profile change); and Premium (including basic/advanced level, plus products exclusively designed for a particular customer). The red color symbolizes energy and power to act. Fire underlines the dynamism. For PMP Group, Fire, it explains, is the link between Earth and Wind. In the technological concept, it refers to both the Intelli-Technology and Intelli-Tissue line.
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