Domtar Premieres Paper Fun Truck Film

At its Annual Meeting of Stockholders yesterday (April 30), Domtar Corp., Montreal, Que., Canada, presented the world premiere of a short film that shows what happens when the company’s Paper Fun Truck pulls into a neighborhood. Patterned after the classical ice cream truck of bygone years, the whimsically decorated Domtar Paper Fun Truck visited schools, businesses, retirement communities, and even a Los Angeles area beach. People received gifts from the Paper Fun Truck's window, ranging from coloring books to office paper, best-selling novels, to cupcakes wrapped in paper.

The video marks the latest addition to Domtar's PAPERbecause campaign, which uses humor and facts to debunk myths about the paperless society. The Paper Fun Truck concept was created by Eric Mower + Associates of Charlotte, N.C., and filmed by Evil Plan Studios of Los Angeles. A teaser ad for the Paper Fun Truck ran on the front of the business section of yesterday’s New York Times.

"Paper will always be a part of our daily routines, because it not only meets important needs, but also brings excitement and joy," said Paige Goff, Domtar's VP of sustainability and business communications. "We created a 'Paper Fun Truck' for the fun it would bring, but also to illustrate that, even in the digital age, paper remains a fundamental part of everyone's life."

Domtar's series of humorous videos produced as part of the PAPERbecause campaign has been viewed more than half a million times. The campaign has also been written about by The New York Times, honored by readers of Newsweek, and named a finalist for an award at the Cannes Lions International Festival of Creativity - the world's most prestigious annual advertising and communications awards honoring marketing excellence.

TAPPI
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