FiberMark Luxurious Product Portfolio Designed for Health, Beauty Packaging

FiberMark, West Springfield, Mass., USA,  a producer of paperboards, fiber-based specialty covering materials, and print media for world-leading brands, has announced a new portfolio of folding carton, turned-edge, and bag stock products specifically engineered to meet design demands of the upscale health and beauty packaging market. The visual and tactile properties of FiberMark packaging materials draws attention to products in the retail environment and significantly drives sales---a must for upscale brands, the company notes.

With thousands of texture, finish, and color combinations (including duplex options), FiberMark’s substrates are enhanced by a deep, rich color saturation of the products throughout the sheet, eliminating glaring white edges and ensuring color consistency from lot to lot.
 
"Color is often an integral part of brand identity. With today's international supply chains and multi-site manufacturing, maintaining color consistency from site-to-site can often be a challenge for the folding carton packaging printer and converter," notes Dr. Robert Conforti, SVP, new business development. "Manufactured using precision color control processes, FiberMark's dyed-through premium packaging provides the solution to these technical challenges."

FiberMark’s packaging materials also offer superior decoration and performance characteristics for printers and converters, with custom sheet sizes available to help maximize yield per sheet, and rigid paperboards that are available in a wide variety of calipers, making it possible to eliminate liners, the company says. These premium boards and luxury covering materials are strong and durable while providing a stylish, refined alternative to white SBS, it adds.

More information and procedures for requesting a sample of the Health & Beauty Packaging collection are available online. 

TAPPI
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