Oasis Brands, Winchester, Va., USA, this week announced it is adding more sheets and more softness to its FIORA bath tissue rolls, with 350 sheets per roll, on both FIORA regular bath tissue and FIORA scented bath tissue. 

 

"With leading brands calling a roll with just 164 sheets a ‘double roll,’ shoppers have started questioning what is real value," said Nathan Hanson, CEO of Oasis Brands. "As more competitors reduce their sheet-counts, shoppers understand it’s a way for manufacturers to increase prices. We’re working to do the opposite." 

 

In addition to offering more sheets, FIORA says it also is implementing product improvements to make softer tissue. "The new FIORA regular and scented bath tissue have a higher concentration of naturally soft fibers derived from eucalyptus and acacia, creating tissue that is softer to the touch—the category attribute most important to consumers," the company said. 

 

"We are constantly seeking ways to improve our products. By working closely with base paper suppliers and manufacturers, adhering to internationally recognized sustainability standards, and delivering better margins for retailers, we are bringing new energy to these mature categories," Hanson added. 

 

Oasis Brands notes that "according to Nielsen data, more shoppers are opting for tissue products that provide more sheets per roll for lower cost-per-use. Oasis Brands is committed to bringing consumers more competitive choices with products that are right for their families, right for their budgets, and right for the environment."