Graphic Packaging International, Atlanta, Ga., USA, has created a 90-second video that showcases how microwave cooking is meeting the demands of today's increasingly time starved, always-on-the-go consumer. Jeff Voyzey, business development manager, noted that "the global market for microwave packaging is projected to grow to $12 billion by 2018, clearly demonstrating that today's consumers are busy and seek convenient cooking solutions. Graphic Packaging is meeting those needs with innovative microwave cooking solutions."

Graphic Packaging cites the following changing demographics and eating habits:

• 46% of adults eat alone daily (The Hartman Group Eating Occasions Compass, 2012) 
• Single parent households make up more than 50% in some countries (Nickelodeon Kids and Family GPS, The Global Family Study, 2013) 
• One in five Americans take an on-the-go approach to eating (IRI- Consumer Eating Behavior survey, May 2013).

Microwaves, the company notes, provide more than ease and convenience, such as being:

• Environmentally friendly: microwaves have energy efficiency of 65%, the most environmentally friendly method of cooking smaller meals (green3dhome.com) 
• Kid safe: microwaves heat food; the risk of burns is reduced 
• A healthy alternative: microwaves don't change nutritional content of foods any more than conventional cooking 
• Time savings: microwaves require shorter prep times. 

Graphic Packaging International is a provider of packaging solutions for a wide variety of products to food, beverage, and other consumer products companies. The company is one of the largest U.S. producers of folding cartons and is also a producer of coated unbleached kraft and coated recycled board. 

 

More information and the 90-second video are available online.