Domtar Corp., Montreal, Que., Canada, has announced a "whole new packaging look," a realignment of the product line, as well as a series of product enhancements to its Xerox® Paper and Specialty Media Line. The line has been reorganized into three product families to help customers make better paper choices based on their usage and project needs. 

 

The three product families are: 

• VitalityTM, which includes versatile office papers for a wide variety of uses that provide "great looking" results
• BoldTM , a line of professional office papers and digital printing papers designed to give users the highest quality results, so that their work always looks a step above the rest 
• RevolutionTM, a line of specialized paper, films, and materials that allow customers to create professional looking marketing and business building tools. 

In June 2013, Domtar acquired the Xerox Paper and Specialty Media Line for the U.S. and Canada. With its strong foundation in serving businesses and corporations, the Xerox Paper and Specialty Media Line was already a well-known brand within the marketplace, and the Domtar leadership team wanted to continue to build on that success. 

 

"Although we wanted to continue to leverage the great foundational work that Xerox had established within the paper category, we also wanted to grow the paper business, and expanding beyond large and corporate customers was a key driver for us," said John D. Williams, president and CEO. "Our goal was to maintain the existing customer base, while still broadening the brand's appeal across new consumer targets, as well as increasing the presence of the line within new channels of business."  

 

New packaging was created not only to reflect these changes, but also to refresh and modernize the look to align with Xerox's strong positioning within the marketplace. 

 

"We worked hard to create a package that's not only attractive, but also one that reflects the professional nature of the brand and gives customers just enough information to make informed choices about their paper purchases." said Katie Zorn, marketing director for Domtar Business Papers.

 

Additionally, many of the product features have been enhanced to meet market demands. One result is by optimizing the office papers to perform in a wide variety of print devices, Domtar has eliminated the need to choose paper by print device.