Mohawk, Cohoes, N.Y., USA, has expanded its embedded card and synthetic substrate product lines. The company’s embedded products provide an alternative to standard direct mail. Small cards or magnets pop out of a base carrier sheets, encouraging recipients to interact, respond, and remember. The expanded embedded card product line now includes:

 

Laminated Perf Cards 

• Eight new items on Mohawk Everyday Digital Gloss 80 cover and Mohawk Everyday Digital Uncoated Smooth 100 text 
• 9 mil and 11 mil laminated paper cards available
• 1 and 2 up on 8.5 x 11
• 1 up/2 wide and 2 up/2 wide on 12 x 18
• For use on dry toner presses (only)
• Short-term durability, wear and tear resistant
• Economical price-point
• Minimal stack bias in feeding tray for high uptime

• Four new items on Mohawk Everyday Digital Uncoated Smooth 80 text
• 7 mil polyester cards
• 1 up on 8.5 x 11
• 1 up/2 wide on 11 x 17 and 12 x 182 up/2 wide on 12 x 18
• For use on dry toner presses (only)
• Excellent durability, wear and tear resistant

• Manufactured using Mohawk Everyday Digital Uncoated Smooth 80 and 100 text
• 7 mil and 10 mil premium polyester cards
• 1 up/2 wide and 2 up/2 wide on 12 x 18
• For HP Indigo presses only
• Excellent durability, wear and tear resistant.

Embedded products are ideal for a number of applications including membership cards, loyalty cards, insurance cards, refrigerator magnets, save-the-date reminders, employee identification cards, parking passes, and more. Different sizes, layouts, and pre-printing are available on all Mohawk embedded products on a custom basis. Blank Templates/Dielines for all new Mohawk Embedded products can be found online.

 

The company’s synthetic substrate line has now been expanded to include a new cost-effective synthetic product called Mohawk Performance Polyester, which rounds out a comprehensive synthetic portfolio for dry toner presses. This product will be available in 5, 8, 10, and 14 mil calipers in a variety of cut-sheet sizes. Tearproof and waterproof, Performance Polyester features excellent durability and is perfect for manuals, tags, book covers, and more. Full inventory of the new embedded card and synthetic substrates will be available when the products are launched in the fourth quarter of 2014.