BillerudKorsnäs, Sweden, has introduced what it says is the next generation cartonboard—a new high-white, multi-coated, lightweight product "perfectly suited for the graphic industry."  The company notes that with this new cartonboard, printers and converters are offered a board with "unmatched color reproduction capabilities in a grammage that fits the bill for a great number of graphical applications."

The new product, BillerudKorsnäs White 220 gsm, is based on the company's flagship cartonboard product, but has been significantly upgraded on four major points.

• New, low basis weight—220 gsm is a grammage range extension that launches the product right into the needs of printers and converters who require excellent image printing and life-like color reproduction in productions such as postcards, book covers, and premium consumer packaging
• Triple coating on top side—a move from double to triple coating provides a super-smooth surface capable of sharper detail and contrast in image rendering
• Higher whiteness and brightness—the key to uncompromising image printing is a high-white surface that provides life-like color reproduction, a wide color gamut, and vibrant color quality
• Improved surface structure—a higher standard of fiber formation adds two important benefits: a) a more even, calmer print, particularly noticeable in large monochrome areas, and b) a dependable quality consistency, ensuring users the same high quality through each reel, each batch, and each new order over time.