Monadnock Paper Mills Inc., Bennington, N.H., USA, has entered into an exclusive licensing agreement with Smart Planet Technologies, Newport Beach, Calif., to use its extruded EarthCoating® technology for adhesive beverage labels in North America. 

 

"We are pleased to be expanding our Envi Portfolio® of products through our partnership with Smart Planet Technologies," said Richard Verney, chairman and CEO of Monadnock. "As consumers become more eco-conscious with a continued push to reduce plastic in packaged goods, and while brand owners look for improved performance in labels, the timing is perfect for this new extension to the Envi line." 

 

EarthCoating, when used as a plastic lamination replacement, provides a unique option for demanding wet label applications. Cost effective EarthCoating minerals enhance fiber bonding strength and surface tack with pressure-sensitive and other adhesives used in beverage labeling.

 

"Monadnock is a leader providing premium, cost effective, and environmentally advanced products to the label converting industry. Their innovative culture is very exciting and we look forward to a long term technology partnership," said Chris Tilton, CTO of Smart Planet.