Smurfit Kappa, Ireland, reports that the opening of a new Experience Center in Konin, Poland, this past week brings to eight the number of company Experience Centers throughout Europe, each providing a range of accessible innovative solutions and services for customers. The new Polish Experience Center gives customers in the region hands-on, real-time insights into how to meet their business needs, through the relentless implementation of packaging solutions and service innovations to maximize their business success. 

The center is equipped with the latest cutting edge technologies, including high definition screens and smart video conferencing facilities, while its 3D Store Visualizer allows customers to put products to the test before investing, "making it right before making it real." 

  

This is an open environment that facilitates collaboration, discussion, and the exchange of ideas. The design studio, complete with prototyping equipment, allows customers and designers to come together to test and discuss solutions, and the center has more than 120 meters of exhibition space.

 

"The Smurfit Kappa Experience Center is a place where we can meet in a creative environment and develop new ideas. It's a place where we can analyze and test newly developed solutions on both real and virtual shelves, giving us a unique opportunity to ensure that our products always stand out on the shelf," said Katarzyna Nycz-Krzaczek, packaging manager, CeDo Group. 

"The decision to open this Experience Center in Poland is one of many strategic moves to serve our growing customer base. Providing local support at the highest level within the packaging industry is a key differentiating factor for Smurfit Kappa," said Marcin Sowik, Innovation & Development Manager, Smurfit Kappa Poland.

The new Polish Experience Center is part of Smurfit Kappa's "Open the future" differentiating global brand strategy, aimed at delivering customer growth and maximizing business success through insight and innovation. The new center joins a network being rolled out in Sweden, the Netherlands, France, Italy, Czech Republic, Germany, U.K., Ireland, and Spain. The Global Experience Center, one of the largest packaging Experience Centers in the world, is due to open in April 2015 at Amsterdam's Schiphol Airport.