Neenah Paper, Alpharetta, Ga., USA, has started up a new website. The site, now live, is intended as a creative and specification resource for brand managers, designers, printers, and converters who are responsible for luxe packaging and label design for premium and craft brands. With the launch, Neenah offers premium paper samples for customers.

Neenah Packaging makes it easier for marketers to see and experience the difference that premium papers, boards, and labels can make to help create an immediate connection with customers through their branding and packaging. The website features a photo-rich inspiration gallery with dozens of real-world brands and package design examples organized by industry—cosmetics and fragrances; wine, spirit, and craft beer; consumer electronics; and retail—as well as by application.

Users are invited to experience firsthand Neenah's hundreds of fashion-forward paper colors and unique, high-touch textures and finishes with an intuitive online preview of paper options and the ability to order paper samples on the spot for bags, box wraps, gift cards and gift card carriers, hang tags, labels, folding board, and fragrance strips.