Verso Corp., Memphis, Tenn., USA, a North American producer of printing papers, specialty papers, and pulp, this week introduced Ideal® Offset, an uncoated freesheet web product. 

 

"Verso has harmonized two of its uncoated freesheet web product offerings into one comprehensive brand, Ideal Offset," said Mike Weinhold, Verso SVP of sales, marketing, and product development. "Our customers have been asking for a more blue-white uncoated web product, so we took this opportunity to improve the shade of the product to better meet their needs." 

 

Ideal Offset delivers a great balance of brightness, shade, consistency and affordability in an uncoated freesheet product. Its 92 brightness and new bluer-white shade, combined with consistent on-press performance and excellent printability, makes Ideal Offset an easy choice for a broad range of commercial printing applications such as annual reports, brochures, bulletins, catalogs, coupons, direct mail, financial documents, flyers, manuals, marketing collateral, and newsletters. It is available in 50 lb. to 80 lb. smooth offset, 50 lb. to 60 lb. vellum, and 7 pt. and 9 pt. reply card.

 

Weinhold added that "Ideal Offset will be produced and serviced to the same high standards as Verso's other distinguished brands. We are committed to listening and responding to evolving marketplace needs to earn and keep our customers' loyalty."

 

Verso Corp. is a leading North American producer of printing papers, specialty papers, and pulp. It’s printing papers are used primarily in commercial printing, media, and marketing applications, including magazines, catalogs, books, direct mail, corporate collateral, and retail inserts., Verso operates eight mills strategically located in Kentucky, Maine, Maryland, Michigan, Minnesota, and Wisconsin with a total annual production capacity of approximately 3.6 million tons.