SCA, Stockholm, Sweden, reports that it has developed GraphoStyle, a matt, bright, and bulky (feels thicker) LWC paper. This gives it an exclusive "magazine feel," even for printed materials with lower page counts, SCA notes, adding that it is also suitable for smaller runs.

"There has been a clear increase in the demand for bulky paper with high brightness in Europe, while paper that has an easily-readable matt surface is also proof of environmental values," said Ulf Edman, marketing director for SCA Ortviken’s publication paper.

 

 

GraphoStyle has a higher brightness, providing good contrasts and vibrant colors in images, SCA points out. Higher bulk also enables paper buyers to reduce the grammage, saving money in both purchasing and distribution. GraphoStyle has been developed to compete with higher bulk papers used in advertising and magazines.

"Over the past few years, SCA Ortviken has launched products based on customer needs that are profitable to produce. GraphoInvent is an uncoated, bulky paper for newspapers, magazines, and advertising. GraphoInvent has captured a high market share in a short period of time. We then launched the easily-readable coated paper GraphoSilk—we are selling high volumes of this paper. With GraphoStyle we want to give customers an extraordinary paper that meets the needs that we are currently seeing," Edman explained.

More information is available by contacting Edman at +46(0)60-19 77 76.