Smurfit Kappa, Dublin, Ireland, this week launched the Paper Navigator, a new positioning tool for its portfolio of paper for packaging. The Paper Navigator steers customers through the paper selection process to deliver optimum packaging solutions that drive business value, the company explains. 

Smurfit Kappa offers a highly flexible approach to optimizing the composition and performance of paper packaging based on a broad range of paper products and services, using both virgin and recycled fibers. For packaging manufacturers and end customers, it takes into account all possible packaging considerations and constraints—from supply chain to product safety, sustainability, and print and finish needs—to deliver cost-effective, quality paper solutions to meet specific needs. 

 

The Paper Navigator is also rooted in sustainability, which the company says is at the heart of its processes—all paper products are developed with environmental responsibility in mind and produced in socially sustainable manner.

Intended for use alongside Smurfit Kappa's set of software design tools and services, the Paper Navigator is part of the customer "journey" that focuses on delivering "right first time" packaging solutions for businesses. 

 

Alain Baudant, CEO of Smurfit Kappa Paper Division Europe, explains that "our customers need more than just paper for packaging; they need help to leverage success over competitors. With our reliable and extensive Paper Navigator portfolio, we work collaboratively with businesses from every sector to deliver optimized paper solutions that increase packaging efficiency and performance. It reflects Smurfit Kappa's wider commitment to maximizing value for our customers, and working in a sustainable and innovative way to their benefit." 

 

More information is available online.