Verso Corp., Memphis, Tenn., USA, a producer of printing papers, specialty papers, and pulp, this week released Flexible Packaging: Anatomy of a Special(ty) Relationship, the fifth installment in its PAPER@WORK™ series. This brief explores Verso's 40-year-plus relationship with American Packaging Corp. (APC) and examines keys to success in the flexible packaging market. 

As Verso points out, in consumer packaging, brand is everything and paper is a brand builder. Companies in this highly competitive realm know print consistency is critical to building and maintaining their brands, the company notes. That signature red—or blue or yellow or metallic gold—has to be the same each and every time, across each and every product and package. This is why printing surface is so important and why a strong, collaborative supplier relationship is crucial to success.

"This new brief delves into the successful Verso-APC relationship," says Jason Handel, Verso Group VP of specialty, pulp, and product development, "but also touches on what makes any customer-supplier relationship work, that is, a mutual understanding of goals and what it takes to achieve them together as a team." 

Jeff Huber, APC director of corporate purchasing. "APC is a trusted provider in the packaging industry and it is very important for us to have a collaborative relationship with all of our suppliers. Working with Verso on this PAPER@WORK™ brief highlights our shared values of quality, innovation and commitment." 

PAPER@WORK™ is an ongoing series of briefings from Verso Corp., which details a spectrum of important topics impacting the world of specialty papers.

A copy of the latest brief in the PAPER@WORK series is available online, or by email request.