Research and Markets, Dublin, Ireland, has added the Global Electrophotographic Printing Market in the Packaging Industry 2015-2019 to its offering. According to the new report, the global electrophotographic printing market in the packaging industry is projected to grow at a CAGR of 8.78% over the period 2014-2019.

 

The report includes the present scenario and the growth prospects of the global electrophotographic printing market in the packaging industry for the period 2015-2019. The market can be segmented into three divisions—by types of applications, by types of end-user, and by geography. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report additionally includes a discussion of key vendors.

 

According to the report, companies are finding it difficult to retain customers, attract new ones, and gain customer loyalty. This is compelling brand managers to increase their spending on marketing activities, and more precisely, on the packaging of their products. 

In packaging, electrophotographic printing is used for label printing. An innovative label enhances brand appeal and enables companies to gain a competitive edge over their competitors. A good label also has the potential to attract new customers. Thus companies are showing greater interest in labeling and this is driving market growth.

 

The report also states that electrophotographic printing is increasingly facing competition from inkjet printing, which is a key challenge hindering the growth of the market.