Monadnock Paper Mills Inc. (MPM), Bennington, N.H., USA, a family-owned producer of high-performance specialty papers for the technical, packaging, and printing markets, this week announced that its Envi Card, of which there are already two billion in the marketplace, is now available in a broader range of thickness. The sustainable gift card will now be available in 28, 24, 21, 18, 14, and 12 point calipers that are optimized for many print engines and card configurations, including CR80 and M6.

Envi Card offers many unique print and post-print embellishments not available on plastic cards, and accepts magnetic stripes, RFID, scratch and signature panels, holograms, and embossing. Beyond those capabilities, the expanded offering will enable brands to craft a well-coordinated card and carrier package that will stand out in crowded gift card malls.

The paper for Envi Card has been engineered to meet all of the demanding performance requirements for gift cards, while replacing PVC with renewable and recyclable, responsibly-sourced wood fiber. Envi Card is Forest Stewardship Council Certified and made carbon neutral using renewable electricity under a certified ISO 14001 Environmental Management System.

"Our goal is to empower brand owners to find new ways to innovate their gift card programs for the benefit of consumers," said Jim O’Rourke, senior manager, Monadnock Paper Mills. "This expanded offering is an example of our continuing efforts to meet the needs of retailers looking to live up to their corporate social responsibility standards and to enhance brand loyalty among eco-conscious consumers."

Consumers are increasingly seeking brands that demonstrate corporate social responsibility. A greener gift card program is an opportunity to significantly reduce environmental impacts, as 93% of U.S. consumers purchase or receive a gift card annually according to GiftCards.com.