Neenah’s (Alpharetta, Ga., USA) new Everybody’s Business promotion combines the power of direct mail, touch, and sustainable messaging to create an interactive and educational promotion. The perfect bound book, and its creatively designed direct mail inserts, are all produced on a variety of Neenah ENVIRONMENT® Papers.

"The USPS recently reported that 93% of online responses are driven by direct mail — it’s clear that this remains an extremely effective marketing medium," said Kathy Kemps, senior brand manager, Neenah. "And we have research telling us that touch and texture lead to high levels of brand connection and recall. Then we see that 65% of paper consumed in the U.S. last year was recovered for recycling. What this means is that you can create a beautiful, memorable message that drive results while staying true to the environment."

Neenah’s Everybody’s Business promotion houses four uniquely designed direct mail inserts, including:

• A gala invite that uses three single panels, each with different die cut patterns to deliver its event message, agenda, and rsvp
• A grometted, six-bladed, multi-patterned fan brochure that conveys the essence of new hotel Ra, named for the Sun God
• A three-piece, die cut "build-it-yourself" pop up that showcases a new sustainable housing complex complete with a retail gift card
• An ascending six-panel accordion fold informational brochure for a financial summit.

"Everybody’s Business is designed to inspire unique ideas, and highlight the ease of delivering a brand’s sustainability message without sacrificing quality," said Kemps.

The 8 in. x 10.5  in. book and its inserts are all produced with a variety of printing processes on a combination of colors and textures from the Neenah ENVIRONMENT Papers’ collection, including six colors that were introduced into the line last year —Weathered, Stone, Husk, Grocer Kraft, Concrete, and Wrought Iron — as well as Neenah’s proprietary RAW® finish.

Neenah ENVIRONMENT Papers feature exquisite whites and mid-tone colors. These natural and earthy tones help communicate a brand’s message and values. To get the new Neenah Environment Everyone’s Business promotion, contact your local merchant or Neenah sales representative.