Suzano, Brazil, has begun production and sales of fluff pulp known as Eucafluff. Suzano is the world's first company to use hardwood fiber to produce fluff pulp, mainly for the sanitary paper market. Tests show Eucafluff's potential to replace 70% of fibers in feminine hygiene and 30% in diapers.

A key advantage of the new fiber is its lower energy consumption during processing and defibering. Eucafluff production is concentrated in the Suzano Unit in São Paulo and is certified by the Forest Stewardship Council (FSC).

The investment of R$30 million in modernizing a printing and writing machine allowed flexibility in the production of both printing and writing papers and Eucafluff.The machine has a production capacity of 100,000 metric tpy.