Neenah Packaging, Alpharetta, Ga., USA, announced this past week a significant expansion to its Neenah® Folding Board portfolio — a broad range of papers designed for use in a variety of premium packaging applications including boxes, hangtags, gift card carriers, and luxe folders. The line now features 58 items including 24 new colors, 13 new finishes, three new digital-ready items, and is showcased in the new Neenah Folding Board swatchbook.

This expanded offering follows on the heels of Neenah’s recent acquisition of FiberMark. "This new line represents the coming together of these two businesses, now with the ability to offer both coated and uncoated options, in eye-catching new finishes and trending colors," said Diane Marchionna, brand manager, Neenah Packaging.

The enhanced lineup includes a luxurious palette of richly charged iridescent materials in jewel-tone hues, striking metallics with distinctive embossing patterns, and elegantly understated matte finishes ideally suited for high-end packaging.

 

The items featured in the swatchbook were intended as an idea-generator for customers, a way to understand Neenah’s capabilities, and to spark the imagination. "In reality, customers are often looking for something other than what they find in swatchbooks, and that’s one of the great values that Neenah provides... We can reproduce virtually any color, any texture, in any size or weight. Our standard line is simply a starting point for customers. Ultimately, our goal is to help brands create their own unique packaging solutions," said Marchionna.

"With the blending of FiberMark with Neenah, there are limitless possibilities to transform your packaging into sensory experience — all from a single source," added Marchionna.