"Taking full advantage of our organization and our different competences, is key to improve our service in all the markets where we operate – in Europe and globally," said Karolina Svensson, sales and marketing director for Holmen Paper (Sweden) in a company release published this past Wednesday.

Moving to a more close cooperation with personalized support and offering related services summarizes the main goals of the new organization.

"As a company, we have to constantly develop to be able to offer more and better services to our customers and to find new and additional customers as the printing paper market shrinks. We also need to be ready to meet the demand of how our customers want to buy from us in the future," Svensson continued.

"Since the local presence is important for our customers as well as for us, the new organizational setup will still offer a dedicated team with a local contact for each customer. This also means that all of our European sales offices will remain where they are," Svensson concluded.

To fulfill the strategy, the management team of the new organization consists of:

• Karolina Svensson – Head of Sales and Marketing
• Ali Khalili – Account Management (Sales)
• Vacant – Paper Solutions (Sales)
• Tonny Croezen – Customer Care
• Anders Gyllenhammar – Strategic Pricing, Credit Control and Negotiations
• Tommy Wiksand – Business Development
• Jenny Johansson – Sales & Market Intelligence
• Andreas Moback – Operations & Logistics.