Mondi Plants Trees for Players of Green Range Online Game
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Mondi, Vienna, Austria, recently launched a new campaign for its Green Range office paper under the motto "Yes, we plant!." The campaign deals with the topics of sustainable forestry and responsible paper production.
The Green Range online game skilfully combines entertainment with information. Players can win attractive prizes each month, such as a "fair phone" or "paper trophy." The "fair phone" uses conflict-free minerals, is produced under safe working conditions, and workers are fairly paid. It also has a longer life-cycle than the normal telephone, thereby reducing waste.
Participation is even worthwhile without prizes, as Mondi donates one euro for each registered user to NGO OroVerde, which makes concrete, sustainable contributions to the protection of rainforests and biodiversity.
A tree is planted for each player in the online game – a concrete contribution that every individual can make. "We would like to invite all of our customers and consumers to plant, play, and win in our new online game. Learning about sustainability has never been so entertaining," encouraged Johannes Klumpp.
Green Range is Mondi’s umbrella trademark for sustainable paper and packaging solutions. All Mondi uncoated fine papers belong to the Green Range. They are produced from FSC® or PEFC™ certified wood from sustainably managed forests or 100% recycled paper, or are produced totally chlorine free (TCF).
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