Verso Introduces Push Performance to the Limit

Verso Corp., Memphis, Tenn., USA, a producer of digital coated papers, this week introduced Push Performance to the Limit, a new promotion for its Futura® digital coated paper line.

"The quality of digital printing has significantly improved since Futura was first introduced 20 years ago," said Verso SVP of Sales, Marketing, and Product Development Mike Weinhold. "Digital reproduction quality and innovative print techniques that were once seen only in high-end offset printing are pushing the limits to new heights. Anything that can be done in offset printing can now be done digitally, from the use of metallic inks or match colors to varnish-like coatings, and Push Performance to the Limit is proof that Futura can handle it all."

"Futura® was first introduced in 1996 as a direct response to the first-ever color laser printer and has been delivering top performance ever since," said Verso Director for Digital Papers Dennis Essary. "Designed with a patented coated surface, Futura offers users peace of mind with jam-free runnability and printability for unsurpassed productivity."

Futura is known for optimal performance on dry and liquid toner printers, color and black and white laser printers, and digital offset technologies. It is guaranteed for digital offset and production laser equipment, guaranteed for the Xerox iGen series, HP Indigo certified by Rochester Institute of Technology, and Kodak NexPress qualified by the Rochester Institute of Technology.

"Push Performance to the Limit shows off the product's smooth 96 bright surface and demonstrates a variety of print techniques on Futura gloss, dull, and matte covers," said Essary. "Today's newest digital equipment can accommodate larger sheet sizes from 14.333 in. × 26 in. to 14 in. × 39 in. all the way up to a 20.75 in. × 29.5 in. sheet, and Futura can easily meet those growing needs."

Like all Verso digital papers, Futura is precision cut to prevent paper edge bonding jams and duplex registration issues. Strict quality control yields ultra-clean paper, reducing paper dust contamination and increasing print productivity and equipment life. Verso digital papers are also vapor barrier wrapped to prevent moisture absorption that can lead to curling and jamming in digital equipment.

The Futura product line is made in the U.S. and complies with Lacey Act requirements and also carries three chain-of-custody certifications: Forest Stewardship Council® (FSC) (BV-COC-953662), Programme for the Endorsement of Forest Certification™ (PEFC) (BVC-PERCCOC-US09000012), and Sustainable Forestry Initiative® (SFI) (BV-SFICOC-US09000011).

Futura is best suited for high-end marketing collateral, advertising, annual reports, photo books and brochures, and its 7 pt. and 9 pt. caliper covers meet U.S. Postal Service requirements for postcards and direct mail.