This past week CTI Paper USA, Sun Prairie, Wis., USA, agreed to donate 1% of gross sales of durable papers and synthetics brand Durilla to The Dian Fossey Gorilla Fund International. The fund directs money as well as scientific and human resources to the conservation of gorilla and gorilla habitats.

CTI Paper's Durilla mascot (pictured) is inspired by the Silverback Mountain Gorilla of Central Africa."We wanted to find a way to commit a portion of our product sales to directly benefit gorilla protection and conservation," said John Kelly, president of CTI Paper USA.

The company's research showed that the Fossey Fund had the strongest and most comprehensive impact, together with a 49-year track record in Central Africa. Longtime Fossey Fund trustees include Sigourney Weaver, Larry Ellison, Christian Bale, and Gilbert Grosvenor.

"Because of its low fundraising and administrative costs, the Fossey Fund ensures that donations have the maximum intended benefit to gorillas, their habitats, and local people," Kelly said. "That's important to us and to our customers."

All Durilla papers are certified by the Forest Stewardship Council, which promotes responsible management of the world's forests.

More information about the fund is available online.