Evergreen Packaging, Memphis, Tenn., USA, a refrigerated beverage carton manufacturer, this week introduced SmartPak™ Cartons in a new cross-section with 40 ounce, 48 ounce, 52 ounce, and 59 ounce size options. This new product line, designed to meet rising demands in the market for different sizes, provides benefits for brands in the areas of branding, sustainability, transportation, and storage efficiencies.

"Evergreen Packaging SmartPak Cartons provide advantages in shelf space optimization, product differentiation, and distribution efficiency while also tying into current consumer trends of smaller households, growing beverage options, and increasingly eco-conscious shoppers," said Evergreen Packaging VP of Sales Greg Otto. "We are committed to being a resourceful partner to our clients by introducing new products like SmartPak Cartons that benefit processors, retailers, and consumers alike." 

 

In recent years there has been an increased demand for variety in packaging sizes. In fact, the average number of people per household is declining according to the U.S. Census Bureau—with more than half of households made up of only one or two people. As households shrink, beverage options are on the rise—with more than 4,000 new beverages introduced in the U.S. every year, according to Mintel.  As household size declines and beverage options rise, the need for more size options on the retail shelf also rises.  

The design provides good pouring control for all ages and easily stores inside of the refrigerator door and top shelf. Like all of Evergreen Packaging's cartons, the SmartPak carton helps protect product flavor, nutrients, and vitamins.  SmartPak Cartons are part of Evergreen Packaging's FreshHouse™ line of cartons, designed to offer advantages in renewability, recyclability, and reliability. Evergreen Packaging's cartons are more than 70% paper, which comes from a renewable resource—trees. The trees used in FreshHouse cartons are from forests where responsible forestry practices are used and where overall growth exceeds harvest. FreshHouse cartons help ensure product freshness by protecting flavor, nutrients, and vitamins, and cartons are recyclable for more than 58% of U.S. households. 

The four new sizes add flexibility for positioning and promotional activity while also offering opportunities for lowering product and case costs. Additionally, the new line is designed to help maximize product portfolios and increase product differentiation. The high quality graphic real estate on the four sides of cartons allows brands to tell their story in a compelling way and engage consumers effectively. Evergreen Packaging also offers a one-time conversion for processors using certain half-gallon filling machines, allowing the flexibility to change between any of the 40 oz., 48 oz., 52 oz., and 59 oz. sizes.

SmartPak Cartons' sleek design optimizes space on the existing retail shelf and promotes shelf turn. The four sizing options add flexibility for pricing and promotional activity. In fact, the four-sided panels' process print graphics creates bold shelf presence that is an excellent choice for store brands looking for differentiation.

 

More information is available online.