Tetra Pak's Recycling Model Wins Golden Peacock Eco-Innovation Award


Tetra Pak, a global packaging and processing solutions provider, has been awarded the Golden Peacock Eco-Innovation Award 2016 for its work in establishing a sustainable collection and recycling ecosystem for use with Tetra Pak cartons. The Golden Peacock Award, a global benchmark of corporate excellence, underlines Tetra Pak's responsible waste management and recycling practices.

The Tetra Pak recycling model is outlined in the infographic at the end of this article.
 
Shri Piyush Goyal, minister of state (independent charge) for power, coal, new and renewable energy, presented the award to Tetra Pak Communications Director Jaideep Gokhale and Environment Director Pravin Mallick at a ceremony held in Delhi, India, this past Saturday (July 9, 2016).

"We started to see a growing demand in India for safe and hygienic food packaged in Tetra Pak cartons from the early 2000s. For this reason, we have been working ahead of the curve to set up a viable ecosystem to encourage and build awareness around the recycling of our fully-recyclable paper-based cartons. We began our journey from scratch nearly 15 years ago, with virtually no carton collections. Since then, we have been collaborating with stakeholders across the value chain—recyclers, waste pickers, NGOs, consumers, and government bodies--to improve the collection and recycling of our cartons. Today, thanks to that early start, one in every three Tetra Pak cartons consumed in India is being recycled. Of course, there is more ground to cover but together with our partners, we are all set to keep the momentum going," said Tetra Pak South Asia Markets Managing Director Kandarp Singh.

Tetra Pak has more than 23,000 employees based in 85-plus countries. The company’s motto, "Protects What’s Good," reflects its vision to make food safe and available, everywhere. More information about Tetra Pak is available online. 

Golden Peacock awards were instituted by the Institute of Directors (IoD) in 1991. The awards are presented annually nationally and globally under various categories. All institutions, whether public, private, non-profit, government, business, manufacturing, and service sector, are eligible to apply. The award applications are assessed at three levels by independent assessors and finally by a grand jury.
 


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