Research and Markets, Dublin, Ireland, has announced the addition of the Global Liquid Packaging Board Market 2016-2020 report to its offering. The report forecasts the global liquid packaging board market to grow at a CAGR of 4.23% during the period 2016-2020. It also forecasts a rise in the use of aseptic technology. 

The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. It also includes a discussion of the key vendors operating in this market.

Development of innovative products will be a key trend for market growth. The vendors are investing in R&D to develop new innovative products and differentiate themselves from their peers. The adoption of technology commences from the manufacturing process and continues up to the selection of compounds to be used in the development of high-grade raw materials to suit customer requirements. 

The feedback from the major B2B customers is a significant input for the marketing departments of vendors. They may include incorporating design upheavals, creation of resistant quality packaging material, and boosting the visual appeal factor of packaging board.

According to the report, a convenience of use over metal and glass packaging will be one of the major key trends that will propel the market growth during the forecast period. Packaging design plays a significant role in enticing the consumer to purchase the product. Many packaging companies are developing new innovative packaging products. The chief focus is on inventing new packaging designs or re-designing existing packaging products. 

Further, the report states that demand for plastic packaging will be a challenge for the market.

Key vendors include:

• BillerudKorsnas
• Evergreen Packaging
• International Paper
• Mondi
• Smurfit Kappa.