The Fibre Box Association (FBA), Itasca, Ill., USA, this week announced a partnership with corrugated industry suppliers to launch a five-year Corrugated Industry Promotion Program beginning in January 2017. The purpose of the Corrugated Industry Promotion Program is to enhance, elevate, and change perceptions toward the corrugated packaging industry and its products. The program will inform target audiences about the benefits of corrugated packaging and will correct misinformation that exists about the industry. The program will recognize that the overall health and well-being of the industry is important to both manufacturers and their suppliers.

To launch the program, FBA reached out to a select group of leading industry suppliers who it felt were best positioned to help focus attention on the industry effort. Suppliers who have pledged to support the program include Amtech, BHS Corrugated North America, Bobst, EFI, Fosber America, MarquipWardUnited/BW Papersystems, Mitsubishi Heavy Industries America, Sun Automation Group, and Sun Chemical. 

"We’re very pleased that such an outstanding group of corrugated industry suppliers have pledged to support the Corrugated Industry Promotion Program," said Pete Watson, president and CEO at Greif and Chairman of the FBA Board of Directors. "Their support demonstrates a true commitment to the corrugated industry. We look forward to working together to further the industry’s overall health and well-being."

   

The association has been running a successful outreach program aimed at the produce market since late 2014. The new program will allow the association to expand its reach to additional markets for corrugated packaging.

 

FBA is a non-profit trade association representing North American manufacturers of corrugated packaging. The association has been working for more than 76 years to improve the overall well-being of the corrugated industry through programs and services that enable member companies to conduct their business more effectively, responsibly, and efficiently.