Appleton Coated, Combined Locks, Wis., USA, has expanded its inkjet product offering with the introduction of Ethos® Enhanced Inkjet, a new inkjet-optimized product offering a smooth, silk, coated-like feel. This high-brightness, blue-white paper is specifically designed to provide enhanced image quality and improved color vibrancy in comparison with standard uncoated inkjet papers. Currently, 7 Pt. and 9 Pt. products are available. Additional basis weights will be added.

"This new product combines the smooth silky feel and vibrant image quality of a coated inkjet paper with the press performance of an uncoated one." said John Mazuroski, Appleton Coated’s VP uncoated and specialty products. "This is a high-performance paper designed to work on multiple platforms, with both dye-based and pigment-based inks, and will be offered in both web and sheets. This makes it ideal for many applications including direct mail, publishing, transpromo, and commercial printing. It also gives our customers a high-quality, high-value choice for inkjet presses that’s made in the USA."

Appleton Coated’s inkjet product manager, Amy Ambos, added that "customers have been asking for more product options. Ethos Enhanced delivers the high quality reproduction demanded by print customers that is beyond the capabilities of standard uncoated inkjet papers. Press manufacturers and customers participated in testing the product on HP, Ricoh, Kodak, Canon, and Screen inkjet platforms and are impressed with the results. Ethos Enhanced Inkjet is part of the HP ColorPRO Technology Partnership Program, meeting industry leading performance standards for color excellence in digital printing. Appleton Coated will support the Ethos Enhanced product line with a service platform including inventory of the most popular sizes.

"Technology continues to evolve with inkjet presses and our growing offering of products is expanding with it," Ambos continued. "We have updated What Works and Where, our comprehensive guide to inkjet presses and the corresponding Appleton Coated substrates that perform on them. This online guide gives clear answers to customers and prospective customers."

Appleton Coated produces high-speed web inkjet papers offering a wide variety of both coated and uncoated options under the Utopia® (coated) and Ethos (uncoated) brands. The offering includes products which are part of the HP ColorPRO Technology Partnership Program, and papers for many other pigment-based and dye-based inkjet platforms. 

A copy of What Works and Where and information about Appleton Coated is available online.