Elopak, Norway, has launched a new package for aseptic products, the Pure-Pak® Sense Aseptic carton, with unique design and functional features. Eckes-Granini Finland is the first juice company in Europe to introduce the new Pure-Pak® Sense Aseptic carton, with the re-launch last month (October 2016) of its popular Marli Natur juice range.

The Pure-Pak Sense Aseptic carton brings a combination of form and functionality through a number of standout features. Easy-to-fold lines enable the squeezing out of significantly more product, helping to combat food waste, and the convenient flattening of cartons to reduce volume in waste and recycling facilities.

Designed with an asymmetric top allowing different sizes of closures, the carton has an arched top fin, creating an elegant and appealing shape, enhancing brand image on shelf. The top fin can also be printed for better range navigation and communication of product benefits or promotional messages. 

The Pure-Pak Sense Aseptic carton both looks and feels different with an embossed "first touch" zone on the top sides of the pack, giving consumers a new tactile experience when gripping and pouring.  

The new Pure-Pak Sense Aseptic carton is the latest innovation from Elopak's continuous research and development to improve and add value to paper based packaging.

The Pure-Pak Sense Aseptic carton has been developed alongside new Pure-Pak Aseptic System (PPA) filling machine technology from Elopak offering reliability and efficiency performance and flexible production. More information about the Pure-Pak Sense Aseptic carton is available online.