The Lucart Group’s (Italy) Fiberpack® project has won the No Waste Award in the "Business" section, created and produced by journalist and writer Antonio Galdo, the director of the nonsprecare.it website. Currently in its seventh edition, the prize promotes projects and good economic and social practices that challenge the contemporary paradigm of "waste."

Lucart produces sanitary tissue paper products using recycled Fiberpack material from paperboard beverage cartons. Fiberpack is the cellulose fiber portion of beverage cartons, processed with innovative and exclusive technology developed by Lucart. Fiberpack represents an environmental and technological feat, born from the partnership, the only one of its kind, between Lucart and carton-maker Tetra Pak of Sweden. 

According to Lucart, Fiberpack marks the future of ecological paper and the company uses it as raw material to produce its main brand products. 

In the past three years (2013 to 2015), Fiberpack tissue papers produced by the Lucart Group has recovered almost 2 billion beverage cartons, in the process avoiding more than 52,000 metric tons of carbon dioxide emissions. This is CO2 equivalent to the emissions of 400,000 automobile trips from Rome to Milan. Other materials such as aluminum and plastics collected along with the beverage cartons are used by third parties to produce objects such as pallets, building materials, and mooring poles in the Venetian lagoon.

"We are very pleased with this new Award," said Guido Pasquini, the Lucart Group's commercial director. "This is further confirmation that we are heading in the right direction by adopting development models that minimize waste and demonstrate the principles of circular economy, applicable in all sectors."

Galdo noted that "the revolution in the name of No Waste is now underway in the country, resulting in new lifestyles, new consumption, and new economic growth, also through the incentive of projects and products combining research, innovation, reduction of waste, and total respect for the environment. This is where our future lies, this is where there is space to get back to being competitive. And above all, it creates jobs for many young people who can't find work."

The "No Waste" Award, held in collaboration with the University LUISS "Guido Carli" of Rome, is in partnership with relevant Italian entities: the Ministry for the Environment, Land and Sea, WWF, the National Council of Research (CNR), the Banzai Publishing group, RAI Radio1, the University "La Sapienza" of Rome, and the Catalan Foundation.