Based on customers' insights, Stora Enso's (Finland) luxury and graphical board Ensocoat will be upgraded to provide even better whiteness and shade. This will contribute to excellent print results and high performance with all finishing treatments.

"As our aim is to be the global benchmark in high-quality virgin-fiber carton board and the preferred partner to customers and brand owners in premium end-use segments, we have further developed our flagship board grade Ensocoat to fulfil this ambition," said Product Manager Eva Lundqvist at Stora Enso. "Luxury packaging typically involves embossing, foil stamping, and other special effects that demand a lot from the material, its smoothness, whiteness, and folding properties. With Ensocoat, we want to offer our customers a carton board with the market's best visual appearance. Whiteness and brightness are the key technical properties, and we are also looking into whiteness as an aesthetic experience, based on insights gathered from our customers and stakeholders."

Ensocoat by Stora Enso is used worldwide for demanding graphical applications and luxury packaging for consumer products such as cosmetics, perfumes, champagne, spirits, and chocolate. The fact that it is made out of renewable material makes it a sustainable choice. Ensocoat belongs to the category of SBS (solid bleached sulfate) board, which is the highest quality category in carton board, fully made from pure virgin fiber. Ensocoat is well-established in the market since the 1960s and its recipe is now being changed to provide even better whiteness and shade, which contribute to excellent print results and high performance with all finishing treatments.