Cascades, Candiac, Que., Canada, this week announced the launch of a brand-new consumer line of tissue paper. Consisting of three varieties of toilet paper and two varieties of paper towels, these innovative products will gradually replace the current generation of their Cascades counterparts. 

"Today, Cascades is launching a line of toilet paper and paper towels that is among the softest and strongest on the market, while maintaining all of the green properties our products are famous for. This will give consumers the comfort and performance they're looking for in a product, while protecting the environment. We believe that through these new and improved products, Cascades will be chosen by a growing number of families across the country, thereby increasing our market share," said Mario Plourde, Cascades president and CEO. 

"Cascades' Research and Development team worked for more thanr two years reviewing each step in the construction process to finally arrive at the superior quality Cascades FluffTM and Cascades TuffTM products. No detail was overlooked in improving families' experience—from the manufacturing formula of the paper to its embossing and packaging," said Jean Jobin, president and COO of Cascades Tissue Group. 

"To mark this important advancement, Cascades decided to create cute fictional characters that embody the evolution of the Cascades brand, called Fluff and Tuff.  Fluff is a bunny with a comforting softness that accurately reflects Cascades toilet paper," said Thierry Trudel, VP, marketing and communications at Cascades Tissue Group. "Tuff is confident, energetic, and full of vigor, which aptly represents the sturdiness of this paper towel. Together, they form a dynamic duo, enhancing the lives of today's families," he added.

Made, as always, according to the most environmentally friendly standards, Cascades Fluff toilet paper and Cascades Tuff paper towels are now available in grocery stores and pharmacies in Québec as well as in many stores across Canada. To introduce these new products, an ad campaign by Sid Lee, featuring the voice of Gilles Girard (Les Classels, a famous Québec pop band of the 1960s), will be launched across media networks.