Papyrus Group, Sweden, this past week announced a new identity and the way it will communicate with investors and other external stakeholders in the future. Papyrus Holding AB, the parent company in the Papyrus Group, will change its name to OptiGroup AB, and the group will be referred to as the OptiGroup. 

"The natural extension of our strategy to strengthen our businesses and diversify into new sectors leads us to re-name our Holding company the OptiGroup. It fits well with our ambition to help our customers to optimize their business by providing the products and services that they need," said Christoph Sander, chairman and CEO of OptiGroup.

For customers and employees, there will be no changes. Papyrus will continue to be the strongest brand in the market for graphical printing customers. Procurator, VeliMark, Supplies Direct, Olsonic, and our other businesses within the OptiGroup will lead development and expansion in the customer segments that they serve.  

With net sales of EUR 1.5 billion in 2016, OptiGroup is a business-to-business distribuoer of business essentials and provides more than 65,000 customers across 19 countries in Europe with Safety solution, Facility solutions, Industrial Packaging solutions, and Printing & Creative solutions.

More information about the OptiGroup is available online.