British papermaker James Cropper is bringing its Tailor Made service to the U.S. The new service, which has been launched to allow brands to develop unique, custom-made paper solutions for brand presentation and packaging, will be on display at the Luxe Pack exhibition in New York, N.Y., May 10 -11, 2017.

Susan Wilson, group packaging director at James Cropper, said that "we’ve always focused on creating personalized solutions for brands, but now, with Tailor Made, we’re taking our bespoke service to a new level – and we’re sure it will be well received in a city as stylish as New York. With a wealth of experience in the world of premium and luxury, we’re very aware of how important it is for luxury brands to stand out and express their individuality through their packaging, and we’re here to work closely with them to facilitate that."

The Tailor Made service offers a wide range of bespoke solutions, with clients able to choose everything from the individual fibers used to make paper to the ways they’re engineered, colored, embossed, and converted. For example, beautiful shades of unusual and tactile paper finishes can be developed for a sophisticated impression.

Retailers looking to boost their environmental credentials should be interested in James Cropper’s policy of all fresh fiber being sourced from sustainably managed forests, as well as its use of ingredients such as coffee cup fiber or post-consumer waste.

James Cropper noted that it "has been carefully stewarded and nurtured by six generations of the Cropper family from its historic home in the English Lake District, and is renowned globally for its expertise in color, dedicated responses to the most challenging custom projects, and award-winning commitment to the highest standards of sustainability."

Ivan Iannetta, packaging industry expert and U.S. sales manager at James Cropper, said that "the Tailor Made service allows clients to focus on their vision and let their imaginations run wild, enabling them to tell their story through paper and packaging. We bring these ideas to life, using the experience, tools, and expertise we’ve developed over almost two centuries.

"Our rich papermaking know-how and capability, combined with an innovative approach and superior craftsmanship, mean that the creative possibilities of such a versatile product are virtually endless. The result is a truly custom-made and sustainable paper that perfectly complements and elevates a brand’s offering.

"James Cropper takes great pride in producing papers with a difference, unique to each brand. Combining our world-leading skills in color-matching and post-production capabilities—such as embossing, laminating, and coating—enables us to create papers for an extensive range of retail applications across presentation boxes, retail display, luxurious packaging, and beautiful bags," Iannetta emphasized.

Vincent Villeger, a creative consultant for the luxury packaging sector, said that "uncoated, colored papers provide an understated, warm, and tactile feel, also allowing for maximum contrast against metallic foils. I consider them an essential component of brand consistency, and an integral part of the luxury packaging experience, which is why I try to use them whenever the project allows.

"Throughout my career, I have had the opportunity to develop many bespoke shades – a real treat for any designer – and to justify the decision to develop a bespoke paper, the results must be nothing short of perfectly accurate and consistent. James Cropper understands this and, thanks to the dedication of their teams and their collaborative approach, they have always been able to deliver to my high standards," Villege concluded.

James Cropper is based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s luxury brands, art galleries, and designers. Celebrating 170 years of paper production in 2015, the business has been stewarded by six generations of the Cropper family.