Orchids Paper Launches New Tissue Products
Orchids Paper Products, Nashville, Tenn., USA, this week introduced NEW TACKLE® Paper Towels, CLEAN SCENTS® Paper Towels, ORCHIDS TRENDS® Designer Paper Towels, and ORCHIDS SUPREME® Bath Tissue.
NEW TACKLE Paper Towels with Rosie the Riveter "appeals to consumers of all ages," Orchids notes. Rosie the Riveter is being described as an "inspired" choice to represent the brand as she appeals to the consumers of today with her "can do" attitude.
NEW CLEAN SCENTS Paper Towels feature fruit scents. The lemon and grapefruit scented towels provide a fresh scent for the kitchen through their scented cores. The lemon and grapefruit theme is also carried out through the unique fruit patterns embossed on each towel. CLEAN SCENTS Paper Towels tested very strong with consumers, the company emphasized.
NEW ORCHIDS SUPREME Bath Tissue is "luxuriously soft and strong. "Our customers are excited to offer an ultra-premium product at an attractive price for consumers with strong profit margins for the retailers," Orchids pointed out.
NEW ORCHIDS TRENDS Paper Towels have a nique quatrefoil design in both gray and teal, "perfect for today's designer home trends." The consumer response during testing has been outstanding as consumers describe the new towel as elegant, new, and modern. This product has been presold to retailers and will be available to ship in June.
TAPPI
http://www.tappi.org/